Market Basket Analysis

  Market Basket Analysis ·       Introduction The Number of Stores like Super Markets, Online Store and other nearby Grocery Store is increasing Day by day and thus the competition is also increasing rapidly between different stores. So to attract the customers to there store they need to understand there purchasing pattern in order to launch some sort of scheme. The entire process of analyzing shopping trends of the customers is called Market Basket Analysis. Market Basket Analysis helps in increasing sale in several ways. It also helps in making right decision in determining the sales strategy and developing the right target promotion that is knowing the consumers taste of buying.              Market Basket Analysis helps in finding association between products. Because of which it makes easy to manage the product placement i.e. two products A and B that are frequently bought together can be place...

                 Market Basket Analysis ·        Introduction:   The Number of Stores like Super Markets, Online Store and other nearby Grocery Store is increasing Day by day and thus the competition is also increasing rapidly between different stores. So to attract the customers to there store they need to understand there purchasing pattern in order to launch some sort of scheme. The entire process of analyzing shopping trends of the customers is called Market Basket Analysis. Market Basket Analysis helps in increasing sale in several ways. It also helps in making right decision in determining the sales strategy and developing the right target promotion that is knowing the consumers taste of buying.                                               ...